The Sauna Region

The Sauna Region of the World/Visit Central Finland represents and markets tourism companies from Central Finland. It aims at marketing the region and salling the tourism packages to the international customers. Besides marketing, the goal is to develop tourism products and services with a focus especially on sauna packages for international tourists.

The companies within the network (30 companies) represents eg. accommodation, holiday resorts, farms, and all year round activities. Our aim is to give the customers a relaxing holiday. The main USP’s to travel to our area are nature (forests- 5 National Parks and lakes), wellbeing (exercise and relaxing) and culture (Aalto and UNESCO). Our products offer experiences in a Finnish nature with local traditions (like sauna), and food. All of the companies are offering sauna services, and 4 of them have an Authenic Finnish Sauna Experience -quality lable.

Special Sauna products rewarded by national tourism office Visit Finland, examples:

Guided Sauna Trail with 3 different kind of saunas – The Northern Lights Sauna Trail, Revontuli Resot

Forest bath with Sauna experience at a private home – Forest bath, Himos Holiday

Sauna yoga and peat treatment – Pure, natural, and relaxing, Spa Hotel Peurunka

Relaxing by the rapids – Voimala Reload, Varjola

For further info: Visit Central Finland – The Sauna Region of the World,

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Visit Central Finland

Central Finland - the sauna region of the world.


Päivi Heikkala
Tel.: +358 50 304 8467