World Sauna Forum Logo

The world’s biggest Finnish sauna event

What makes a Finnish sauna authentic and truly relaxing? How can you utilize it for your or your customer’s needs? What amazing business opportunities does the Finnish sauna experience provide?

These themes, among many others, are covered in Sauna from Finland’s annual international Finnish sauna event: the World Sauna Forum.

people cheering

World Sauna Forum was created in order to help the authentic Finnish sauna experience spread to the world. It brings together people who share their interest towards the authentic, high-quality sauna experience to generate new ideas, business co-operations, and most importantly, to give the Finnish sauna the recognition it deserves. 

By this day, the World Sauna Forum has been organized three times as a live event, and once as a virtual event. It has consisted of talks, panel discussions, business Matchmaking, and workshops about the Finnish sauna experience. And of course, lots of sauna bathing in different kinds of authentic Finnish saunas!

World Sauna Forum sauna bathing

Participating the World Sauna Forum feels like spending time with your friends while  talking about sauna ideas and business. The event is casual, relaxed and spiced up with high-quality sauna bathing. The participants receive new ideas and meet business partners to help to develop your business, and at the same time have fun and enjoy the benefits of the Finnish sauna.

World Sauna Forum was created to be a B2B event, but in 2020, it was organized as a free and accessible virtual event for everyone.

The next World Sauna Forum will take place in the end of 2021, virtually. 

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Strategic partners

  • Harvia Sauna & Spa
  • Interbad
  • Visit Jyväskylä Region
  • Sokos Hotels
  • Sauna Capital Tampere