World Sauna Forum

What makes a Finnish sauna authentic and truly relaxing? How can you utilize it for your or your customer’s needs? What amazing business opportunities does the Finnish sauna experience provide?

These themes, among many others, will be covered in the world’s biggest virtual sauna event: World Sauna Forum!

World Sauna Forum Virtual Event

You may have heard of World Sauna Forum, or even participated in it before. Normally completely B2B, the last three years World Sauna Forum has hosted hundreds of Finnish and international businesspersons interested in the Finnish sauna. The event has enabled numerous new co-operations, gained the interest of several international media, curated many fascinating talks, and provided the participants amazing Finnish sauna experiences.

This year, due to the global pandemic, World Sauna Forum is organized virtually. And this time, the event is accessible for all! The event is free of charge and offers something for everyone from sauna fans to businesspersons looking for new business opportunities.

Register now for free and join the event on the 3rd and 4rd of this December! The programme consists of many fascinating interviews and discussions about the best sauna experience in the world.

The talks include subjects such as:

  • Authenticity and multisensoriality of the Finnish sauna
  • What kind of health benefits does the Finnish sauna have?
  • Why is Finnish sauna so good for you (especially during times like these)?
  • How to tailor the authentic Finnish sauna experience for different needs?
  • Finnish sauna experience as a unique business product in the global markets
  • Authentic Finnish sauna as a part of hotel or spa experience

The programme consists of interviews and talks in which Finnish and international sauna professionals and sauna enthusiasts share their views and experiences regarding the topic. Interviewees such as actor and sauna entrepreneur Jasper Pääkkönen (BlacKkKlansman, Da 5 Bloods, HBO’s Vikings), designer Aki Choklat, sauna health expert Dr. Hans Hagglund, the CEO of the world’s leading sauna and spa manufacturer Harvia Tapio Pajuharju, entertainment entrepreneur Samu Haber, and professional footballer Atomu Tanaka talk about their relationship with the Finnish sauna and how they see it could be implemented to a healthy, balanced lifestyle.

World Sauna Forum Virtual Event will take place on the 3rd and 4th of December, 2020 Eastern European Time (GMT/UTC+02:00). The registered participants can join in to watch the scheduled event stream or watch the stream after the original stream has ended. More info at

Register to the event now for free!


World Sauna Forum 2020 Virtual Event is organized in co-operation with Cariitti, Creative Finland, Finnmark Sauna, Harvia, interbad2021, Karhu, Nordic Sauna, Snowpanda Innovations / SERC, Visit Jyväskylä, and Visit Tampere.


World Sauna Forum Virtual Event Partners

How can we help you?

Elina Heininen

Tel. +358 400 243 026

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Strategic partners

  • Harvia Sauna & Spa
  • Interbad
  • Visit Jyväskylä
  • Sokos Hotels
  • Sauna Capital Tampere