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Are you looking to start, upgrade, or certify your sauna business? You’ve come to the right place! Our quick and easy quiz is designed to direct you to the resources, information, and services that best match your current needs. Let’s get started!

Latest articles

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Tanja Pohjola – World Sauna Forum 2025

Entrepreneur and Sales Director of Pohjolan Pirtti & Kievari / SaunaTour from Ruka-Kuusamo

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Robert Heinevetter – World Sauna Forum 2025

Managing Director of Aufguss Roots / Germany’s Sauna Culture and the Art of Aufguss Rituals

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Andrus Kiisküla – World Sauna Forum 2025

CMO of HUUM / Estonia – Sauna Culture & Business

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Stig Arild Pettersen – World Sauna Forum 2025

Secretary General of the Norwegian Sauna Association / Norway’s Sauna Renaissance – Stig Arild Pettersen of the Rise of Norwegian Sauna Culture

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Emma O’Kelly & Jake – World Sauna Forum 2025

Author & Journalist / Case UK – The Sauna Boom in the UK and where Finnish traditions fit in

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Dai Matsuo & Daisuke Akiyama – World Sauna Forum 2025

Professional ”Saunners” and Founder of TTNE / Case Japan – TTNE and the Global Sauna Movement

Academy categories

Authentic Finnish Sauna Experience Quality Work

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Keynotes and Presentations from the World Sauna Forum 2025

Creating the Finnish sauna experience

Marketing the Finnish sauna experience

Designing a Finnish sauna

Building a Finnish sauna

Upkeeping a Finnish sauna

Sauna from Finland Academy is made possible by the Regional Council of Central Finland.

What is Sauna from Finland Academy?

Sauna from Finland Academy was born from the idea that everyone around the world should be able to experience a great, authentic Finnish sauna. Now we are on a mission to boost the global recognition of authentic Finnish sauna solutions, helping companies to connect with each other and consulting sauna service providers in finding the best elements for their sauna service.

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Vision

The Sauna from Finland network is the world’s leading network for the authentic Finnish sauna experience, with a presence in key global markets.

The Finnish sauna is the world’s most fascinating and best wellness experience.

Mission

We promote the authentic Finnish sauna experience responsibly and professionally, through networking and enabling commercial cooperation.

We are an expert, approachable, and leading network in the sauna industry.

Purpose

Sauna from Finland - The Authentic Experience
Our multidisciplinary sauna expertise network works together to ensure that the authentic Finnish sauna experience is recognized internationally, continues to live and evolve, and serves as a source of wellbeing, health, and happiness.

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