Marketing the Finnish sauna experience
Creating the Finnish sauna experience
Here’s how you can leverage the Sauna from Finland Academy materials to inform your sauna service marketing.
In the competitive world of sports, athletes are constantly seeking innovative ways to enhance their performance and optimize recovery.
In the world of professional sports, recovery is often as crucial as the training itself. Athletes push their bodies to the limit during intense training sessions and competitions, and proper recovery strategies can make all the difference.
In a dissertation completed at the Faculty of Physical Education of the University of Jyväskylä (12.5.2023), it was shown that sauna use can have a positive effect on the cardiovascular system, especially after exercise.
Visit Finland just released their Touristic Demand statistics from 2022 and the sauna industry couldn´t be happier about the results!
Cold exposure results in many health benefits. Cold showers and ice swimming affect mood, improve stress tolerance and relieve pain.
Saunas have been a part of various cultures for centuries, revered for their relaxation and rejuvenation properties.
The blog of third-generation nature tourism and accommodation entrepreneur Annu Huotari talks about the responsibility of the sauna experience. Hawkhill…
In recent times, a colossal megatrend has reshaped the world – the well-being revolution. This pervasive trend has not only altered consumer preferences but has also given rise to a multibillion-euro industry centered around wellness.
Keynotes and Presentations from the World Sauna Forum 2025
Sauna from Finland Academy is made possible by the Regional Council of Central Finland.
Sauna from Finland Academy was born from the idea that everyone around the world should be able to experience a great, authentic Finnish sauna. Now we are on a mission to boost the global recognition of authentic Finnish sauna solutions, helping companies to connect with each other and consulting sauna service providers in finding the best elements for their sauna service.
Ready to elevate your sauna experience and create a successful business? Our expert coaching service is designed to guide you every step of the way. From startup advice to operational efficiency and certification, we tailor our coaching to meet your unique needs. Book Your First Session Now – Transform your approach and achieve excellence with personalized guidance from industry leaders. Available in English and in Finnish.
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Join us on 9–11 June 2026 in Jyväskylä, Finland, for inspiring talks, global networking, and truly authentic Finnish sauna experiences.
The Sauna from Finland network is the world’s leading network for the authentic Finnish sauna experience, with a presence in key global markets.
The Finnish sauna is the world’s most fascinating and best wellness experience.
We promote the authentic Finnish sauna experience responsibly and professionally, through networking and enabling commercial cooperation.
We are an expert, approachable, and leading network in the sauna industry.
Sauna from Finland - The Authentic Experience Our multidisciplinary sauna expertise network works together to ensure that the authentic Finnish sauna experience is recognized internationally, continues to live and evolve, and serves as a source of wellbeing, health, and happiness.
