The World Sauna Forum 2025, organized by Sauna from Finland, brought together sauna professionals, wellness advocates, and business leaders from across the globe. This year’s event was the biggest yet, set in the heart of Finland’s sauna capital, Jyväskylä, showcasing the power of the Finnish sauna experience to unite, inspire and innovate.
A Record-Breaking Forum
World Sauna Forum 2025 attracted 850+ participants from 32 countries, making it the most international and well-attended forum in its history. From exclusive pop-up saunas to expert talks and matchmaking meetings, the forum offered a comprehensive look at the state of the global sauna industry.
This year’s highlights included:
- 6 pop-up saunas from leading Finnish brands
- 150+ business matchmaking meetings
- 365 000+ people reached on social media
- Over ½ million global impressions from WSF content
- 5-star reviews from attendees
The official After Movie by Rabbi Milandou is now live: relive the heat, energy, and connection that defined the 2025 event.
Participant Feedback: Praise Across Borders
The forum received overwhelmingly positive feedback from both new and returning guests:
“Thank you so much again for a great event, a magical atmosphere and a great group of people.”
– Participant from Finland
“The pre-events for sure were a wonderful surprise. I was also blown away by the welcomeness of the community and the individuals who attended the conference. ”
– Participant from the United States
“This was my second time here, but every time it is a special moment! Thank you so much.”
– Participant from Japan
Looking Ahead
World Sauna Forum 2025 proved that the Finnish sauna experience is more relevant than ever in today’s global wellness landscape. Sauna from Finland would like to warmly thank all partners, sponsors, speakers, and guests who made this event such a success.
Interested in participating or sponsoring the next World Sauna Forum?
Contact: Carita Harju – [email protected]
Stay connected as we continue to bring the world closer through heat, water, and shared experiences.
Until next time—see you in the sauna.
