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The most relaxing business event in the World

What makes a Finnish sauna authentic and truly relaxing? What amazing business opportunities does the Finnish sauna experience provide? These themes, among many others, are covered in Sauna from Finland’s annual international Finnish sauna event: the World Sauna Forum.

people cheering

World Sauna Forum helps the authentic Finnish sauna experience to spread around the world. It brings together people who share their interest towards the authentic, high-quality sauna experience to generate new ideas, business co-operations, and most importantly, to give the Finnish sauna the recognition it deserves. 

By this day, the World Sauna Forum has three times been a live event, and once a virtual event. It consists of talks, panel discussions, business meetings, and workshops about the Finnish sauna experience. And of course, lots of sauna bathing in different kinds of authentic Finnish saunas!

world sauna forum media

Participating the business event feels like spending time with your friends while talking about sauna ideas. The event is casual, relaxed and spiced up with high-quality sauna bathing. The participants hear about new ideas and meet business partners to help to develop your business, and at the same time have fun and enjoy the benefits of the Finnish sauna. Normally, this is a B2B event, but in 2020, it was a free and accessible virtual event for everyone.

The next World Sauna Forum will take place in summer 2022, in Tampere.

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Strategic partners

  • Harvia Sauna & Spa
  • Interbad
  • Visit Jyväskylä Region
  • Sokos Hotels
  • Sauna Capital Tampere