“When is the best time to visit Finland?” – This is one of the most common questions asked by international sauna lovers and wellness travelers.
The answer is surprisingly simple.
The best time to travel to Finland is the second week of June, when nature, light, and sauna culture come together in a way that cannot be experienced anywhere else in the world.
In June 2026, Finland will host two extraordinary experiences side by side: World Sauna Forum 2026 and Sauna Region Week in Jyväskylä, the heart of the Finnish Lakeland.
“Early June is when Finland truly opens its soul,”
says Carita Harju, Founder and Executive Director of Sauna from Finland.
“The nights are almost endless, nature is at its most vibrant, and the sauna experiences available during this time are simply unmatched.”
Nightless Nights – A Natural Wonder
During early June, Finland enters the season of nightless nights. The sun barely sets, and the soft northern light lingers well into the night. This creates a magical atmosphere for sauna bathing, lakeside evenings, and meaningful conversations long after midnight.
Sauna under the midnight sun is not a performance – it is a deeply Finnish way of being.
World Sauna Forum 2026 – The Global Sauna Community Meets
World Sauna Forum brings together sauna professionals, designers, wellness experts, destination developers, and passionate sauna lovers from around the world. It is the leading international meeting place for those who want to understand authentic sauna culture, future trends, and the role of sauna in wellbeing, tourism, and society.
But World Sauna Forum is more than a conference. It is about experiencing sauna, not just talking about it.
Sauna Region Week – Experiences You Can’t Buy Anywhere Else
Sauna Region Week opens doors normally closed to the public. During this week, visitors can enjoy rare and unforgettable sauna experiences across the Finnish Lakeland:
- Historic smoke saunas
- Architecturally stunning modern saunas
- Lakeside saunas heated with care and tradition
- Encounters with local sauna hosts who live and breathe sauna culture
These are experiences that cannot be replicated, exported, or mass-produced.
Why This Week Matters
This is not just the best week to visit Finland – it is the best week to understand Finland.
World Sauna Forum and Sauna Region Week together offer:
- Authentic Finnish sauna culture
- The beauty of nightless nights
- World-class sauna expertise
- Deep connection with nature and people
- Moments that stay with you long after you leave
If sauna, wellbeing, culture, and meaningful travel matter to you, June 2026 is the moment to come to Finland.
Welcome to experience the world’s best sauna experiences – where sauna is not an attraction, but a way of life.
What Participants Say about World Sauna Forum & Sauna Region Week
Those who have already experienced World Sauna Forum and Sauna Region Week often describe it as something far deeper than an event.
“I came to Finland for sauna knowledge, but I left with a completely new understanding of wellbeing, community, and what sauna truly means. This was not tourism – this was a life experience.”
— Participant, Germany
“The combination of world-class discussions and deeply authentic sauna experiences is something I have never encountered anywhere else. You don’t just learn about sauna – you live it.”
— Sauna entrepreneur, USA
Many participants highlight the timing as an essential part of the experience.
“Experiencing sauna during the nightless nights was unforgettable. Swimming in the lake at midnight with soft daylight around you – it’s something photos can’t capture.”
— Wellness professional, Japan
For international visitors, the openness and warmth of the Finnish sauna culture often comes as a surprise.
“What touched me the most was how generously people opened their saunas, their stories, and their traditions. It felt incredibly genuine.”
— Destination developer, Spain
“World Sauna Forum changed the way I think about sauna forever. It’s not a trend or a product – it’s a way of life, and Finland is the only place where you can truly understand it.”
— Architect & sauna designer, UK
Early Bird tickets for World Sauna Forum 2026 are now on sale!
We are excited to announce that Early Bird Tickets for World Sauna Forum 2026 are now on sale.
For a limited time, you can secure your place at the world’s leading sauna and wellness networking event with a €200 discount.
👉 Early Bird pricing is available until 31 January 2026 – Get tickets!
After this date, ticket prices will increase.
Join us in Finland, Jyväskylä on 9–11 June 2026 for inspiring talks, global networking, and truly authentic Finnish sauna experiences in a relaxed and friendly atmosphere.
We look forward to welcoming you in June 2026!
