Keynotes and Presentations from the World Sauna Forum 2025
World Sauna Forum
CMO of HUUM / Estonia – Sauna Culture & Business
Managing Director of Aufguss Roots / Germany’s Sauna Culture and the Art of Aufguss Rituals
Entrepreneur and Sales Director of Pohjolan Pirtti & Kievari / SaunaTour from Ruka-Kuusamo
Author & Journalist / Case UK – The Sauna Boom in the UK and where Finnish traditions fit in
Secretary General of the Norwegian Sauna Association / Norway’s Sauna Renaissance – Stig Arild Pettersen of the Rise of Norwegian Sauna Culture
Timo Harvia – The Truth Behind Sauna Energy Consumption: Myths, Facts, and Smart Solutions
Professional ”Saunners” and Founder of TTNE / Case Japan – TTNE and the Global Sauna Movement
30 Years in Textiles, Now Championing Sustainable Sauna Lifestyles Globally
Case: North America – Leading the Authentic Finnish Sauna Movenemnt Across North America
Curator of the Museum of Central Finland / Case Finland: – Keeping the Tradition Alive: The Living Finnish Sauna Culture
Keeping the Tradition Alive: The Living Finnish Sauna Culture
Weawing the Good life with Nordic Design & Sustainablity
Designing Wonder in the Experience Economy
Sauna Industry Meets Sustainablity: EU Climate Ambassador & Responsible Influencer of the Year 2024, Timo Huhtamäki
Heat, Cold and water as tools for nervous system regulation: Head of Psychology, Hanna Markuksela: Head of Performance, Heikki Huovinen
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Join us on 9–11 June 2026 in Jyväskylä, Finland, for inspiring talks, global networking, and truly authentic Finnish sauna experiences.
The Sauna from Finland network is the world’s leading network for the authentic Finnish sauna experience, with a presence in key global markets.
The Finnish sauna is the world’s most fascinating and best wellness experience.
We promote the authentic Finnish sauna experience responsibly and professionally, through networking and enabling commercial cooperation.
We are an expert, approachable, and leading network in the sauna industry.
Sauna from Finland - The Authentic Experience Our multidisciplinary sauna expertise network works together to ensure that the authentic Finnish sauna experience is recognized internationally, continues to live and evolve, and serves as a source of wellbeing, health, and happiness.
