Jake Newport – World Sauna Forum 2026

Jake Newport is the founder and CEO of Finnmark Sauna, the UK’s leading authentic sauna specialist.

Jari Laukkanen – World Sauna Forum 2026

Jari Laukkanen is a cardiologist and Professor of Medicine at the University of Eastern Finland, and one of the world’s leading experts in the areas of sauna bathing research and prevention of cardiovascular diseases.

Karita Tykkä – World Sauna Forum 2026

Karita Tykkä is a pioneer in holistic wellbeing, a Pilates and meditation instructor, mental coach, entrepreneur, author and speaker whose mission is to help and inspire people to feel well and thrive.

Justyna Turek – World Sauna Forum 2026

Justyna Turek is a Stockholm-based facilitator, service designer, and founder of Saunthropology, a global sauna research and experience-design project exploring how people connect through heat, water, and ritual.

Academy categories

Authentic Finnish Sauna Experience Quality Work

World Sauna Forum

Keynotes and Presentations from the World Sauna Forum

Creating the Finnish sauna experience

Marketing the Finnish sauna experience

Designing a Finnish sauna

Building a Finnish sauna

Upkeeping a Finnish sauna

Sauna from Finland Academy is made possible by the Regional Council of Central Finland.

What is Sauna from Finland Academy?

Sauna from Finland Academy was born from the idea that everyone around the world should be able to experience a great, authentic Finnish sauna. Now we are on a mission to boost the global recognition of authentic Finnish sauna solutions, helping companies to connect with each other and consulting sauna service providers in finding the best elements for their sauna service.

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Strategic partners

Vision

The Sauna from Finland network is the world’s leading network for the authentic Finnish sauna experience, with a presence in key global markets.

The Finnish sauna is the world’s most fascinating and best wellness experience.

Mission

We promote the authentic Finnish sauna experience responsibly and professionally, through networking and enabling commercial cooperation.

We are an expert, approachable, and leading network in the sauna industry.

Purpose

Sauna from Finland - The Authentic Experience
Our multidisciplinary sauna expertise network works together to ensure that the authentic Finnish sauna experience is recognized internationally, continues to live and evolve, and serves as a source of wellbeing, health, and happiness.