World Sauna Forum

Stig Arild Pettersen – World Sauna Forum 2025

Secretary General of the Norwegian Sauna Association / Norway’s Sauna Renaissance – Stig Arild Pettersen of the Rise of Norwegian Sauna Culture
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World Sauna Forum

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Academy categories

Authentic Finnish Sauna Experience Quality Work

World Sauna Forum

Keynotes and Presentations from the World Sauna Forum 2025

Creating the Finnish sauna experience

Marketing the Finnish sauna experience

Designing a Finnish sauna

Building a Finnish sauna

Upkeeping a Finnish sauna

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Sauna from Finland Academy was born from the idea that everyone around the world should be able to experience a great, authentic Finnish sauna. Now we are on a mission to boost the global recognition of authentic Finnish sauna solutions, helping companies to connect with each other and consulting sauna service providers in finding the best elements for their sauna service.

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Vision

The Sauna from Finland network is the world’s leading network for the authentic Finnish sauna experience, with a presence in key global markets.

The Finnish sauna is the world’s most fascinating and best wellness experience.

Mission

We promote the authentic Finnish sauna experience responsibly and professionally, through networking and enabling commercial cooperation.

We are an expert, approachable, and leading network in the sauna industry.

Purpose

Sauna from Finland - The Authentic Experience
Our multidisciplinary sauna expertise network works together to ensure that the authentic Finnish sauna experience is recognized internationally, continues to live and evolve, and serves as a source of wellbeing, health, and happiness.

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