Spreading info and bringing new business opportunities: Sauna from Finland starts a strategic partnership with North-American Sauna Society

A Finnish sauna is a perfect place to rest, relax and focus on your health and well-being. Taking a sauna reduces stress and improves quality of sleep. In the sauna, you can cleanse yourself both physically and mentally. The mind and body find harmony.

The sauna industry is going through a disruption in North America. Finnish style sauna competes with various forms of thermal therapy and many potential end-users often do not know the difference between one or the other. A lack of understanding and information has lead to the sauna being poorly adopted. Sauna From Finland and North American Sauna Society believe that many saunas outside of Finland do not offer the enjoyability, health benefits, and reliability that the Finnish sauna experience does. Typically, sauna users are not familiar with the truly Finnish way of using a sauna, meaning they do not make the most of the sauna’s health benefits. Taking a sauna reduces stress and improves quality of sleep, helping to cleanse and bring harmony to the body and mind. The research work by Dr. Jari Laukkanen and his colleagues on cardiovascular research has brought sauna into the knowledge of more and more Americans and sauna bathing can be proudly related as the third pillar of a healthy lifestyle; Diet, exercise and sauna are a proven combination of good living. There will be a lot of new business for everyone as soon as the health conscious American consumer has been won over.

Sauna from Finland and North-American Sauna Society have started a strategic partnership to spread information and bring new content to the North American Sauna Industry. Together they will share their knowledge about the many benefits of the Finnish sauna. The Finns know the product and the North American Sauna Society (NASS) knows the market. They are committed to reinforcing the bridge between the American health conscious lifestyle and the Finnish sauna experience, making them two parts of the same. The first step is to differentiate the Finnish Sauna concept on the US market. Sauna from Finland with its nearly 200 members and North-American sauna society with its networks and membership in International Sauna Association are now starting this work and look forward to working together with all players within the industry.

About Sauna from Finland

Sauna from Finland association is the entry point to Finnish Sauna expertise. It is a network of nearly 200 companies, promoting business of companies within the sauna field. It also assists hotels and spas to implement an authentic Finnish sauna Experience – from beginning to end.

The ‘Authentic Finnish Sauna Experience Quality Certificate’ is awarded to sauna & sauna services internationally, assessed against the criteria of Sauna From Finland’s Quality Handbook. The Certificate communicates to customers, interest groups and businesses, a rating indicative of the quality and authenticity of sauna and sauna experience, as well as the associated services. Quality handbook was compiled to give advice and food for thought in developing the Finnish sauna experience comprehensively

About North American Sauna Society

North American Sauna Society (NASS) was established 2004 to promote Finnish style sauna bathing in North America. Our vision is built on the idea that if and when understood correctly, the Finnish sauna bathing tradition could reach way larger masses than today. It could be an actual alternative as a health conscious quality time headliner or after-activity form of social interaction in resorts, hotels, golf and yacht clubs, and so on. The important thing is that sauna bathing is understood as a healthy pastime in itself and not a clocked activity as part of a structured exercise regimen, as an example.

For more information, please contact satu@saunafromfinland.fi and saunasociety@gmail.com.


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Satu Freyberg

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