LivNordic, the spa brand founded by Raison d’Etre to encourage the Nordic art of wellness, announces that it is launching a brand new collaboration with Sauna From Finland in September 2018, to help spas and consumers discover the importance of authentic sauna practice. The sauna is the backbone of the spa experience. Lack of understanding for the wellness practice means that spa-goers outside of Finland are rarely receiving the enjoyable experience that the sauna was designed for.

A Finnish sauna is a perfect place to rest, relax and focus on your health and well-being. Going to sauna reduces stress and improves quality of sleep. You can cleanse yourself both physically and mentally, and the mind and body find harmony.

Together Sauna from Finland and LivNordic will share their knowledge about the many benefits of the Finnish sauna. They will offer the spa customers all over the world an Authentic Finnish Sauna Experience. Bringing together LivNordic’s global spa industry knowledge with Sauna From Finland’s expertise on the truly Finnish sauna experience, this collaboration aims to encourage a higher standard of sauna in the global industry and raise awareness of the benefits of the practice.

Raison d’Etre has been shaping the world’s finest spas for over 20 years. They have led wellness businesses into world-class status and developed Scandinavian-inspired spas with LivNordic. By collaborating with Sauna From Finland, the global spa consultancy hopes to encourage a more traditional Finnish experience that will be taken on board by new and well-established spas.

Finnish sauna offers unique relaxation

In many countries, a lack of understanding and information has lead to the sauna being poorly adopted. Sauna From Finland believes that many spas outside of Finland do not offer the enjoyability, health benefits, and reliability that the Finnish sauna experience does, with hundreds of spas across the world offering guests an inauthentic spa experience. Typically, sauna users are not familiar with the truly Finnish way of using a sauna, meaning they do not make the most of the sauna’s health benefits. Going to sauna reduces stress and improves quality of sleep, helping to cleanse and bring harmony to the body and mind.

Sauna From Finland’s website shares the rating of saunas and services, with the Authentic Finnish Sauna Experience Quality Certificate marking the very highest standard of sauna. Also, the company assists spas and businesses to design and implement the most high-quality sauna experience.

For further information please contact:

Alex Bridgwater or Chloe Gorman at The Spa PR Company

E. [email protected]

Satu Freyberg, [email protected], Tel. +358 400 966 112 and Carita Harju, [email protected], Tel. +358 40 566 2481

About LivNordic

The LivNordic Spa & Wellness brand was created by us in 2010 and is managed by Raison d’Etre, our Stockholm based company that to date has worked on over 120 spas in 60 countries, winning more than 50 awards for our ground-breaking innovations and revolutionary facilities that champion design, wellness, nutrition and beauty.

In 2014 Raison d’Etre started integrating its own spa brand LivNordic, which included the very first sea faring snow grotto, exclusively on Viking Ocean Cruise Ships.

Raison d’Etre offers a fresh approach to spa and wellness experiences at sea with a focus on developing people and services to allow guests to reach the most authentic level of their personal well-being through the creative concepts we create and relationships we inspire.

About Sauna from Finland

Sauna from Finland association is the entry point to Finnish Sauna expertise. It is a network of nearly 200 companies, promoting business of companies within the sauna field. Additionally, it assists hotels and spas to implement an authentic Finnish sauna experience – from beginning to end.

The ‘Authentic Finnish Sauna Experience Quality Certificate’ is awarded to sauna services internationally, assessed against the criteria of Sauna From Finland’s Quality Handbook. The Certificate communicates to customers, interest groups and businesses, a rating indicative of the quality and authenticity of sauna and sauna experience, as well as the associated services. Quality handbook was compiled to give advice and food for thought in developing the Finnish sauna experience comprehensively. Sauna from Finland has defined the core values of the sauna experience:

  1. authenticity
  2. multi-sensuality
  3. presence
  4. relaxation
  5. cleanliness and
  6. well-being

before the sauna, in the sauna and after the sauna.

Based on these values a set of criteria have now been established for the Finnish sauna experience.

There are different Certificates for different types of saunas. There are about 30 hotels and holiday resorts in Finland that already have the Authentic Finnish Sauna Experience Quality Certificate. Here are examples of the companies with whom we have cooperated in creating the Authentic Finnish Sauna Experience.

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Strategic partners

  • Harvia Sauna & Spa
  • Interbad
  • Visit Jyväskylä Region
  • Sokos Hotels
  • Sauna Capital Tampere