Why Networks Matter More Than Ever
A new year is a natural moment to pause and ask: who do I want to grow, build and do business with?
Networks are not just business cards, events or LinkedIn connections. They are business-driven company networks and human social networks – and at their best, both at the same time.
Networks create value only when we know how to use them well.
For companies, networks are also one of the most effective marketing tools. Marketing increases demand, trade and exchange – which in turn creates jobs, growth, wellbeing and prosperity across society.
That is why networking is not optional. It is essential.
Here are five principles for networking, the Sauna from Finland way.
1. Be genuinely present – you will gain more
You can belong to many networks, but real value comes from active participation. When you show up, engage and openly share your needs, it becomes easier for others to offer solutions.
Networking is never one-sided. You receive, and you give.
The success of a network is the shared responsibility of everyone in it.
2. Be the person you would want to network with
Even in business networks, it is always people who form the connections. Be present, take a genuine interest in others and share your own perspectives with ease and authenticity.
“Be responsible for the energy you bring into the room.”
– Dr. Jill Bolte Taylor
At events you will meet peers, like-minded professionals, collaborators – and sometimes competitors. In the end, strong interaction skills are what distinguish good networkers from great ones.
3. Use your network as a platform to develop your business
A network can be a powerful space for product and service development. It allows you to test ideas, exchange thoughts and receive honest feedback in a trusted environment.
Listen, reflect and decide what to use – or not use.
The insights are shared, the decisions remain yours.
4. Be trustworthy – do what you promise
Networks are highly effective sales and marketing channels because recommendations are built on trust. It is always easier to recommend someone whose services and values you already know.
People naturally share positive experiences – both in real life and across social media networks.
Trust is the strongest currency in any network.
5. Seize opportunities
Networks open doors: to new business, partners, distributors, suppliers, talent – or entirely new directions. Be bold enough to act when opportunities arise. In networks, momentum matters.
Presence is essential.
Networks are human interaction and communication in action – and when used well, they create meaningful value for both businesses and people.
Moving into the new year, together
Well-used networks are not about quick wins. They are about long-term trust, shared growth and meaningful connections – much like the most powerful sauna experiences.
You can move fast alone. You can go further together.
Written by
Carita Harju
Founder & CEO, Sauna from Finland
