CBS Saturday Morning Explores Why Finland is the Happiest Country – with Insights from Sauna from Finland

Why is Finland the happiest country in the world? This time, CBS Saturday Morning travelled all the way to Finland to find out. During their visit, we had the pleasure of welcoming the CBS team to Löyly Helsinki, one of Finland’s most iconic public saunas, where we introduced them to the heart of Finnish wellbeing: the sauna experience.

Löyly Helsinki / AITO Sauna
Sauna: AITO Sauna / Textiles: Lapuan Kankurit / Bucket & ladle: Rento

During the interview, Carita Harju, the Executive Director of Sauna From Finland, explained that she doesn’t enjoy the sauna for any scientific reason, but for something deeper and more personal.

This captures the essence of Finnish happiness: finding joy in simplicity, connection, and presence. The sauna is not just a wellness practice; it is a ritual of balance and authenticity. It brings people together, encourages reflection, and offers space to simply be.

Behind the scenes of our interview with CBS Saturday Morning at Löyly Helsinki, sharing the way of Finnish sauna
We went to the sauna and then took a dip in the Baltic Sea.
Whisking with Vihta/Vasta (a bundle of birch branches) during a sauna.

Alongside the sauna visit, the CBS crew explored the Oodi Library, a symbol of Finnish values such as openness, learning, and community. Through these visits, they discovered that Finland’s happiness is not only about its world-class institutions or efficient social systems, but also about something more human: a deep sense of contentment with what you have.

Watch the full video from here!

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Carita Harju

Executive Director

Tel. +358 40 566 2481

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The Sauna from Finland network is the world’s leading network for the authentic Finnish sauna experience, with a presence in key global markets.

The Finnish sauna is the world’s most fascinating and best wellness experience.

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Sauna from Finland - The Authentic Experience
Our multidisciplinary sauna expertise network works together to ensure that the authentic Finnish sauna experience is recognized internationally, continues to live and evolve, and serves as a source of wellbeing, health, and happiness.

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