Why Should an International Company Join the World Sauna Forum?
The Finnish sauna is gaining global momentum like never before. The World Sauna Forum, held in Jyväskylä, Finland on June 9–11, 2026, brings together the international sauna and wellness industry for inspiration, business opportunities, networking, and authentic Finnish sauna experiences.
This is where global professionals, companies, and experts meet to explore the future of sauna and wellbeing.
Meet the Right People in the Right Setting
The World Sauna Forum is not just an event—it is a place to connect with key industry players, potential partners, clients, and innovators from around the world.
In 2025, the Forum welcomed over 500 participants from 36 countries, making it one of the most relevant international meeting points in the sauna and wellness sector.
Gain Visibility in a Growing Global Market
If your company operates in sauna, wellness, hospitality, construction, design, or experience services, the Forum offers a unique opportunity to position your brand in a rapidly growing market.
The Sauna & Wellness Market brings together exhibitors, buyers, and industry professionals in a setting designed for real interaction and business development.
Matchmaking That Drives Real Business
At the World Sauna Forum, networking is structured and purposeful. Participants can book 20-minute one-to-one meetings with potential business, technology, and research partners.
This is not just about exchanging business cards—it’s about creating real partnerships and generating concrete business opportunities. Through collaboration with Enterprise Europe Network, participants gain access to modern tools for networking and scheduling meetings even before the event begins.
Learn Where the Market Is Heading
The program offers valuable insights into key international markets such as the UK, North America, Australia, Korea, and Japan.
You will hear from leading experts—CEOs, researchers, architects, sauna builders, and wellbeing professionals—sharing their knowledge, case studies, and vision for the future of sauna.
Experience Finnish Sauna Where It Truly Belongs
For many international participants, one of the most valuable aspects of the Forum is experiencing Finnish sauna culture in its authentic environment.
The event combines business and culture in a unique way. The atmosphere is relaxed, conversations flow naturally, and connections deepen beyond formal meetings. In the sauna, discussions happen that simply wouldn’t take place in a conference room.
Participants can also join curated pre- and post-tours, including exclusive sauna destinations not normally accessible.
Now Is the Time to Be Part of It
The global interest in sauna and wellbeing is growing fast. The World Sauna Forum 2026 offers a unique opportunity to become part of this movement—connect, learn, and grow your business in the heart of Finnish sauna culture.
World Sauna Forum 2026
Jyväskylä, Finland | June 9–11, 2026
More information: worldsaunaforum.com
