Outdoor saunas are more popular than ever

The increased popularity of wellness and nature experiences has lead to sales growth of yard and mobile saunas. Sauna from Finland constantly gets contacts from around the world about different kinds of outdoor sauna solutions.

The year 2020 was successful for the Finnish sauna. The profit of the sauna and spa manufacturer Harvia exceeded all expectations, and other Finnish sauna companies witnessed a successful year, too. Tapio Pajuharju, the CEO of Harvia, says there’s still a lot room for growth in the global sauna markets valued approx. 1,5 billion, because the popularity of sauna can be expected to increase in the future (Talouselämä 1/2021).

The popularity of saunas is especially visible in the increased demand of yard and outdoor saunas. Home saunas started to grow rapidly in number when the pandemic hit, and sauna bathing combined with nature experiences is hotter ever.

Although indoor saunas are as common in Finland than outdoor ones, yard and mobile saunas are usually the only possible options outside for people outside the sauna country, as buildings are normally planned not to have a sauna inside. Mobile saunas attract those who cannot build a permanent sauna because of building regulations or want to take the sauna with them when going for a holiday. Mobile saunas also enable a more and more popular business of rentable saunas.

The popularity of outdoor saunas is still above all based on the increased lifestyle of health and wellbeing and sauna’s connection to nature. Tapio Pajuharju also emphasizes the combination of sauna, home and nature by stating that in the United States, yard saunas are referred to as the “paradises of back yards” (Talouselämä 1/2021).

Hetki Sauna
Hetki makes all their saunas in Finland.

Network with everything one needs for an outdoor sauna experience

For over a decade, Sauna from Finland has worked to increase the export and global visibility of the authentic Finnish sauna experience. The association’s has almost 200 company members from 17 different industries, and from those members approx. 40 seek opportunities in the global markets under the Sauna from Finland brand.

In addition to serving sauna seeking customers, Sauna from Finland constantly looks for retailers and distributors who’d like to join the network and partner with Finnish companies in order to offer authentic Finnish sauna solutions in their home country.

Along with saunas, the network includes companies which export sauna bathing elements, such as cosmetics, textiles, sauna accessories, foods and yard elements: hot tubs, outdoor showers and terrace furniture. Customers want to buy entireties instead of individual elements from here and there, and therefore Sauna from Finland promotes co-operation between its member companies: one sells the sauna with the sauna bathing elements from the other companies. This increases both the value of the sales and enables new possibilities for every business involved.

Read more about retailing Finnish sauna products and joining the network.

Article banner photo: Harvia Solide Compact

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