We are proud to announce the collaboration between Sauna from Finland and Saunthropology – both organisations that are dedicated in promoting sauna culture and raising the global standard for sauna experiences.
One of the highlights of our collaboration was Justyna Turek, the founder of Saunthropology, participating in this year’s World Sauna Forum, where she had a chance of delivering both a keynote presentation and an interactive workshop. There, together with sauna professionals, researchers, entrepreneurs, and enthusiasts from around the world, we explored the future of sauna culture and sauna experience.
“The World Sauna Forum was an inspiring meeting point for people passionate about preserving sauna culture while shaping their future. It reinforced my belief that a sauna is much more than a place to sweat, it is a powerful cultural practice that fosters connection, reflection and wellbeing. As I’ve said a few times, a sauna without people is just a sweatbox. It’s the people who give it meaning.” – said Justyna
This is just the beginning! We’re excited to continue our collaboration and look forward to creating more inspiring projects, meaningful conversations and workshops, and unforgettable sauna experiences together.
If you’d like to learn more about Justyna’s reflections from the event, you can read her article: “World Sauna Forum: The Future of Sauna” on Substack.
