In recent times, a colossal megatrend has reshaped the world – the well-being revolution. This pervasive trend has not only altered consumer preferences but has also given rise to a multibillion-euro industry centered around wellness. Constant innovation within this sector has propelled well-being into the limelight, with one standout element being the Finnish sauna, rapidly gaining recognition globally for its health benefits.
“We don’t only audit the physical sauna, but the whole sauna experience and the service experience around it. What happens before, during and after the sauna. This is all viewed especially from the perspective of an international customer” – explains Carita Harju, executive director of Sauna from Finland ry
Throughout the fall of 2023, our efforts have been focused on auditing and certifying numerous hotels and tourist destinations. These establishments are committed to providing their patrons with nothing short of the world’s finest sauna experience, proudly adorned with the Authentic Finnish Sauna Experience Certificate from Sauna from Finland ry.
During autumn 2023, certified sauna experiences:
Levi, Lappi: Break Sokos Hotel Levi
Ruka-Kuusamo: Rukan Salonki Tähtisauna, Pyhäpiilo, Pohjolan Pirtti, Isokenkäisten Klubi, Iisakki Village: Iisakin sauna, Hikikammari ja Aivoriihi.
Iisalmi: Original Sokos Hotel Koljonvirta
Helsinki: Lapland Hotels Bulevardi
Jyväskylä: Suomen Saunarekka Oy
In a world where the pursuit of well-being is paramount, people are seeking natural avenues to enhance their health and vitality. The synergy between relaxation, recovery, and overall well-being has evolved into a megatrend that is continually gaining momentum. This transformation is evident in the choices made by individuals, such as business travelers opting for accommodations based on superior wellness amenities – prioritizing gyms, spas, and saunas over traditional attractions.
Sauna and global megatrends
What makes the sauna truly remarkable is its burgeoning popularity on a global scale. The surge in interest is mirrored by a growing global consciousness around personal well-being. More individuals are actively seeking information about the Finnish sauna, with an increasing desire to embark on journeys, particularly to Finland, where hotels and Finnish sauna experiences become integral components of their holistic well-being adventures.
