Welcome to relax in an international business environment. Yes, you heard right — the words relax and business in the same sentence! World Sauna Forum is an entertaining event dedicated to networking with the most important companies and innovators in the sauna business — and in the most enjoyable way.

In 2022, the World Sauna Forum will take place for the fifth time, greater than ever! Our passion is to help international sauna businesses to thrive and show the multiplicity of sauna innovations to the world – and, of course, to gather all sauna lovers together to ‘think inside the box’.

woman in harvia sauna

Be ready for refreshing ideas

World Sauna Forum creates great opportunities to make new connections, and of course, experience the authentic Finnish sauna! Are you ready to expand your thinking and experience new things? We certainly are!

Participating in the World Sauna Forum feels like spending time with your friends while talking about sauna ideas and business. The event is casual, relaxed, and spiced up with high-quality sauna bathing. The participants receive innovative ideas and meet business partners to help to develop their businesses, and at the same time have fun and enjoy the benefits of the Finnish sauna.

Jokipiin Pellava

World Sauna Forum helps the authentic Finnish sauna experience to spread around the world. It brings together people who share their interest towards the authentic, high-quality sauna experience to generate new ideas, business co-operations, and most importantly, to give the Finnish sauna the recognition it deserves.

Why attend World Sauna Forum 2022?

  1. You get a chance to meet a varied network of sauna and wellbeing professionals, update your contacts, and dig deeper into the business.
  2. World Sauna Forum offers an ideal platform for developing your business. You have a chance to meet businesses matching your interests at our venue Lapland Hotels Arena, Sauna and Wellness market.
  3. Our speakers share their visions about fascinating topics around production, export, and traveling. Sauna training session gives you concrete tools that are tailored just for your business.
  4. On top of everything, you get to enjoy the best authentic Finnish sauna experiences!


World Sauna Forum 2018

Want to learn about the previous World Sauna Forum held in 2020? Click here.

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Strategic partners

  • Harvia Sauna & Spa
  • Interbad
  • Visit Jyväskylä Region
  • Sokos Hotels
  • Sauna Capital Tampere