The past year has been truly significant and memorable for Sauna from Finland in many ways. Our community has grown to a record size; over 250 member companies, and the increase in international members has been especially positive. Today, our network already represents 26 different nationalities, all united by a shared vision: to create the world’s best sauna experiences while protecting and promoting the core values of authentic Finnish sauna culture.
World Sauna Forum 2025
One of the highlights of the year was organizing the World Sauna Forum for the seventh time. The event was a great success, receiving highly positive feedback for its content, atmosphere, and meaningful encounters. The World Sauna Forum has firmly established its position as an internationally respected meeting place for professionals and influencers within the global sauna industry. Read more here.
Aquanale 2025 in Cologne, Germany
Our international presence was further strengthened through exhibitions and global collaboration. We proudly participated in Aquanale in Germany, and the message of Sauna from Finland has continued to travel far beyond Europe.
Across the Atlantic, our Sauna from Finland Ambassador Alan Jalasjaa has done impressive and impactful work in promoting Finnish sauna culture and values in a meaningful and long-term way.
Global Visibility
Our strategic marketing and communications efforts have continued to deliver strong results. Over the past year, Sauna from Finland has achieved multi-million-level international visibility across diverse channels, from digital platforms and media collaborations to global events and partner networks. This broad reach has played a key role in positioning Finnish sauna culture as a benchmark for quality, authenticity, and wellbeing on a global scale.
Top 5 Most Read Articles of 2025
As we reflect on a dynamic year, we’re excited to share our top 5 most-read articles from saunafromfinland.com. These pieces have captured the essence of sauna culture and offered valuable insights to enhance your sauna experience.
1. Beauty care in the sauna
2. Haircare in the sauna
3. How to design a Finnish sauna
4. Choosing the Perfect Bucket and Ladle for Your Sauna
5. The Booming U.S. Sauna Market: Trands, Drivers, and Future Outlook
Explore these top articles to deepen your knowledge and love for saunas.
Authentic Finnish Sauna Experience Quality Certificate
Authentic Finnish Sauna Experience Quality development and the Sauna from Finland Quality Certification have remained at the core of our work throughout the year. During the past year, we conducted over 40 audits, including both new certifications and re-audits. The certification serves as a concrete tool for continuous improvement, ensuring that the values, safety standards, and high-quality principles of Finnish sauna culture are consistently implemented in practice across different locations and markets.
On our Visit Sauna page, you can find the best Authentic Finnish Sauna Experience destinations from our members in Finland and abroad.
Strategic Planning Meeting at Harvia Head Office
The diverse and talented Sauna from Finland board gathered for the strategy day. Now we’re moving forward with even more clarity and determination. A warm thank you to our board members for your insight, experience, and enthusiasm.
Sauna from Finland – 15 Years!
The year 2025 was also a year of celebration for us, as Sauna from Finland celebrated its 15th anniversary. Throughout the anniversary year, we organized both small and larger gatherings, with our members actively participating. These shared moments, discussions, and experiences once again demonstrated the strength, commitment, and warmth of our community.
None of this would have been possible without you — our members, partners, and friends. Thank you for your trust, engagement, and dedication to advancing Finnish sauna culture and high-quality sauna experiences together with us.
We now look ahead with enthusiasm and confidence. The coming year brings new opportunities, new initiatives, and an even stronger international role for Sauna from Finland.
The Sauna from Finland team wishes you all a peaceful holiday season and an inspiring New Year ahead! ♨️
Warm wishes,
Sauna from Finland Team
