For more than five years, in 24. Sokos Hotels hotel chain destinations you have been able to experience a high-quality sauna experience. After receiving the quality certificate, development in hotels does not stop, but the level is maintained and improved continuously.
“We have experienced that sauna audits encourage and guide the development of the sauna experience through the eyes of the customer, and even small things are taken into account. A comprehensive customer path and a well-thought-out sauna experience also bring customer satisfaction, and customers return again and again,” says Jussi Haataja, from Sokos Hotel’s chain management. According to research, both working and leisure travelers are happy to choose a hotel room with a sauna or a hotel where they can find a high-quality sauna experience and other wellness services.
The Authentic Finnish Sauna Experience quality mark is awarded to sauna services that have passed the criteria of the Finnish sauna experience quality manual. Everything that happens before the sauna, in the sauna and after the sauna affects the overall experience. Value-based development of the sauna experience has been considered from the beginning through core values, taken into account when developing the sauna experience. These core values are; 1) authenticity, 2) multisensory, 3) presence, 4) relaxation, 5) cleanliness and safety and 6) well-being.
Creating value and experience for the customer has been at the center of the sauna experience from the beginning. Sauna facilities form the core of the sauna experience, but have you thought that the sauna experience already starts in the hotel room. How is sauna guided? What do you need to take with you to the sauna? How am I taken into account in the sauna and can I relax properly after the sauna? The service package can be broken down into very small pieces and surprise the customer with big or small things. You just have to know your sauna customers.
The Finnish sauna is an important part of the hotel experience in the Sokos Hotels chain, and customers appreciate a high-quality sauna experience
Sokos Hotels is Finland’s most prestigious hotel brand, which includes hotels in both Finland and Estonia. Hotels are located in city centers or in the middle of leisure destinations. The Finnish sauna is an important part of the hotel experience in the Sokos Hotels chain, and customers appreciate a high-quality sauna experience. As a result of the cooperation between Sauna from Finland and the Original by Sokos Hotels chain, the sauna experience of twenty-four Sokos Hotels has already received the Authentic Finnish Sauna Experience quality certificate issued by Sauna from Finland, which signals a high-quality and well-thought-out customer experience. Sokos Hotels’ customer satisfaction measurements show that satisfaction in certified sauna experience destinations has increased significantly.
In re-certification, i.e. re-auditing, the quality level of the sauna experience service is checked and the development of the service is compared to the report from two years ago. At the very least, the goal is to maintain an already quality-certified standard of living, but the implementation of optional development proposals is always wonderful to see how they increase the smoothness and pleasantness of the service. Recertification is done every two years.
