2024 has been an extraordinary year for Sauna from Finland, marked by significant achievements in marketing and communications that have expanded our reach and deepened our impact globally.
Digital Growth
This year, we doubled our Google visibility to an impressive 2.3 million, achieving top rankings—first, second, and third place—on nearly 150 different sauna-related searches. This remarkable visibility shows the effectiveness of our SEO strategies and the growing global interest in the Finnish sauna experience.
Social Media Success
Our social media channels experienced a surge in engagement, reaching 39% more people compared to 2023 and an astounding 163% more than in 2022. This growth has helped us connect with a broader audience, spreading the unique aspects of sauna culture far and wide.
Awards and Recognitions
We were honored to receive the prestigious Communicator Award from the Communication Committee of the Central Finland Chamber of Commerce, acknowledging our excellence in communications and marketing. Additionally, Sauna from Finland was featured in multiple foreign media outlets, including a recent feature in The Times, which has significantly boosted our international profile.
Expanding Our Community
2024 saw a record number of new company members joining us, with 46 new members drawn to our network. This growth not only strengthens our community but also broadens the resources and expertise available within our organization. Together we are stronger and can spread the word of the Finnish sauna experience even further.
Innovations and Initiatives
The launch of our new Visit Sauna section on our website has been met with enthusiastic response, with more people than ever turning to us to find their perfect sauna destinations. We also introduced the Sauna from Finland Academy, a new platform aimed at helping companies start or enhance their sauna services.
World Sauna Forum and Brand Development
The World Sauna Forum 2024 was a success, hosting over 400 attendees from 28 countries. The event has become a cornerstone for sauna professionals worldwide to share insights, innovations, and make meaningful connections. We’ve also focused on developing the Sauna from Finland brand through multiple photo and video shoots, which have captured the essence of the Finnish sauna experience and all the different contrasts that it provides.
Benefits for Our Members and the Finnish Sauna Experience
All these achievements contribute significantly to the visibility and appreciation of the Finnish sauna experience. Our members benefit from increased exposure, network growth, and access to cutting-edge resources that help them elevate their offerings. As we continue to innovate and lead, the Finnish sauna experience remains at the forefront of wellness trends worldwide, inviting more people to discover and embrace its profound benefits.
Here’s to another year of success and sauna wellness as we continue to innovate and promote the unique Finnish sauna experience across the globe.
