Sauna tourism is a growing trend, and Finnish sauna culture has become an international attraction. Expectations for sauna experiences are constantly evolving, with customers seeking more diverse and unique experiences. For sauna service providers, this presents exciting opportunities to stand out and grow their business.
In this overview, we highlight the key trends in sauna tourism and provide expert tips to elevate your sauna experiences to the next level – safely, uniquely, and customer-focused.
Authentic Finnish Sauna Experiences Are in High Demand
Travelers are increasingly seeking traditional sauna experiences such as lakeside saunas, smoke saunas, and cottage saunas. Since saunas are UNESCO-listed as intangible cultural heritage, emphasizing their cultural significance is essential. According to Sauna from Finland’s expertise, a sauna’s story and cultural meaning can elevate the customer experience. Ensure your sauna’s story is clear and appealing, and build a comprehensive service package around it (e.g., location, pricing, accessibility). Also, leverage social media to showcase your sauna and attract visitors from afar.
Guided and Curated Sauna Experiences Leave a Lasting Impression
A skilled sauna guide can lead guests through unique rituals like birch whisking, sauna scrubs, or peat sauna sessions, offering an enhanced experience. Sauna from Finland recommends focusing on expert guidance and introducing cultural practices, which can help create deeper connections with guests and add value to the sauna experience.
Clean and Safe Sauna Experiences Are Top Priority
A well-maintained sauna and environment are essential, as negative experiences can spread quickly on social media. A dirty or smelly sauna can ruin the experience. It’s crucial to maintain cleanliness and safety, as these are fundamental parts of Finnish sauna culture that require constant attention. Ensure that the sauna is clean, and provide clear instructions for proper usage and cleaning.
Unique Saunas Attract International Tourists
Specialty saunas, like the Viking sauna in Humppila or the Serlachius Art Sauna, offer something beyond traditional sauna experiences. These saunas provide cultural, artistic, or historical elements that deepen guests’ connection with Finnish sauna traditions. Unique saunas stand out and offer travelers one-of-a-kind experiences that create lasting memories, appealing to international visitors who value authenticity.
Sauna Experiences with Locals and a Sense of Community Are on the Rise
Sauna experiences where guests can relax alongside locals, away from large crowds, provide an authentic and intimate experience. According to Sauna from Finland, these settings allow for deeper connections, as the sauna experience becomes a shared ritual. Local and traveler interactions enrich the overall experience, creating lasting memories and enhancing customer satisfaction.
Cold Water Immersion and Ice Swimming Are Emerging Trends
Cold water immersion, including ice swimming, adds a new layer to the sauna experience by combining the hot steam of the sauna with the refreshing chill of cold water. Sauna tourists appreciate this holistic experience that activates both body and mind. However, safety is key. It’s essential to provide guests with clear instructions on how long to stay in the cold water, how to prepare for cold immersion, and how to properly warm up afterward. Safety along the entire customer journey is critical year-round. Whether in winter or summer, ensure pathways are safe, with proper anti-slip measures and ice removal.
Urban Sauna Destinations Are Gaining Popularity
City travelers value saunas that are easily accessible and offer relaxation amidst the urban hustle and bustle. Sauna from Finland highlights that urban saunas attract younger customers who may not be familiar with traditional sauna culture. There are currently several urban sauna destinations in Finland, with more opening in the near future. These locations combine modern convenience with authentic sauna experiences, appealing to both locals and tourists.
Conclusion
Sauna from Finland continuously offers expertise and tips for sauna service providers. We provide guidance through our Sauna Academy, which offers training and in-depth insights into developing sauna services. Additionally, we offer sauna experience auditing services to help improve customer satisfaction and enhance your sauna offering. Get in touch to take your sauna experience to the next level!
