Carita Harju

Carita Harju

Carita Harju is a Finnish sauna experience expert and marketing professional whose mission is
to share the Finnish sauna’s positive health and wellness benefits with the world. She is the founder and executive director of Sauna from Finland, which represents an international network of more than 200 sauna industry companies.


Harju goes to sauna with her family nearly every day, and her first illustrated guide Sauna – The Way of Finnish Life (2016), has been published in four languages. Her second book, Soul of the Sauna, was released in Japanese and Hungarian, while her newest title Saunafulness (Hyvää oloa saunomalla/2021) was published in Finnish, Estonian and Japanese. New book “The Power of Hot & Cold: From Sauna to Sea” (Yellow Kite/Hodder UK) with Katja Pantzar, which will be published in early 2025.

Contact Carita, when..:

  • You want to be part of the Sauna from Finland network
  • You want to apply for the Authentic Finnish Sauna Experience Quality Certificate
  • You’re interested in sauna training or professional sauna-themed key notes
  • You have new ideas, innovations, or publications related to the Finnish sauna
  • You are looking for statements and information about the Finnish sauna
  • Want to know more about World Sauna Forum
  • Want to co-operate with Sauna from Finland (trade fairs, shows, PR events etc.)

For Carita, going to sauna is the most important way to take of the wellbeing. She goes to sauna five times a week, even daily. Carita is lucky, because she has a separate sauna cabin next to her house.

Carita Harju
Executive Manager, Sauna from Finland
p. +358 40 566 2481
[email protected]

Carita Harju

How can we help you?

Carita Harju

Executive Director
Tel. +358 40 566 2481

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